WEBINAR
Simulation in Action: University of Missouri’s Shelden Clinical Simulation Center
Building Multiple Revenue Streams and Serving Your Entire Community
Learn the revenue diversification, community partnership, and LearningSpace data strategies that built University of Missouri’s sustainable simulation program.
What does it take to run a simulation center like a thriving business? In this episode of Simulation in Action, we spotlight the University of Missouri’s forward-thinking approach to simulation—where innovation, sustainability, and community outreach go hand in hand.
Jason Snyder and Dena Higbee share how their team has built a revenue-generating model by expanding services, engaging with the broader community, and diversifying funding streams. Discover how their use of LearningSpace—alongside other tools—helps them track data, generate reports, and validate services for invoicing, all while staying focused on educational excellence and long-term impact.
Key Takeaways
- Think like a business from day one — itemize every activity cost (people, equipment, rooms, time) to understand true expenses and justify future funding requests
- Diversify your revenue streams — explore AHA training centers, community partnerships, fee-for-service models, and non-healthcare clients (law enforcement, DMV, customer service)
- Invoice everything, even internal services — create estimates and invoices for all activities to demonstrate business value and identify funding gaps across different departments
- Mobile simulation opens new markets — bring training to critical access hospitals, EMS districts, and rural communities that lack space or resources for in-situ simulation
- Make yourself visible and indispensable — give tours, respond to institutional crises (like COVID), and position your center as part of solutions, not problems
- LearningSpace enables the business model — use reporting for stakeholder presentations, scheduling for conflict prevention, and mobile recording for remote capability
- Prove ROI with outcomes stories — collect and share feedback like “I had a patient just like we trained on, and I knew exactly what to do” to win over skeptics
What did you find most valuable about this webinar?
“The best webinar I have attended from any vendor since COVID. Being at a “super center” that runs on business model, but new to LS, it was very enlightening. I will be rewatching this one!”
“Funding and revenue creating ideas for use in improving simulation programs within an educational institution”
“I was very interested in the explanation of Learning Space and the ways it is being utilized not only in practice but in the management aspect of the centers”
“”Their advice on what they wish they had started doing earlier and the little things that help them be more successful.”
“Understanding simulation as a business and utilizing LearningSpace for the features that are accessible for use”
“I found it particularly valuable to hear how the team collaborates with various organizations and provides ongoing feedback and support to help them improve their simulation practices.”
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